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HERO MODELS
props concepts

ABOUT

While working on that project I was inspired by a game of D&D (5e) that I've been playing for about 6 years. The characters are heavily inspired by the real people I’m playing with. Each of them has his own unique personality and flair but still stays in the boundaries of popular mainstream style. It's important to mention that the thought process revolved around several key factors. Firstly, a user-centric approach is essential. Understanding the target audience, their preferences, and the intended emotional response helps in creating relatable and captivating characters. Visual appeal plays a crucial role, as the design must attract attention and convey the desired personality and traits effectively. Consistency ensures that the character fits cohesively within the overarching world and maintains brand integrity. An iterative design process allows for exploration, refinement, and collaboration with stakeholders to gather feedback and ensure the character meets expectations. Lastly, testing and feedback provide valuable insights, enabling design, proportions, and functionality improvements. Incorporating data-driven insights, such as user testing and analyzing audience reactions, helps create characters that resonate with the target demographic. By combining these elements, designers can craft concept art character models that visually captivate and connect with audiences on a deeper level.

CONCEPT ART
backgrounds and props concepts

ABOUT

Presenting a collection of my works from diverse standalone projects, showcasing both casual and hyper-casual art styles. These samples offer a glimpse into my versatile artistic capabilities and the range of projects I have undertaken. When designing specific assets, I prioritize a user-centric approach, tailoring them to resonate with the target audience. Aligning the assets with the brand's identity and values ensures a cohesive visual language. Functionality is key, ensuring the assets serve their intended purpose effectively. I strive to create visually appealing assets that catch attention and convey the message clearly. Maintaining consistency across all assets builds brand recognition. Accessibility considerations are essential for a diverse audience. An iterative design approach, incorporating feedback and refining throughout, leads to optimal results. Research and staying inspired by current design trends inform my work. Collaboration with stakeholders ensures alignment and meets their expectations. Testing and feedback drive continuous improvement.

MAFIA PIGS
game art direction